MOJO Backstage – Dutch masters of the music industry

April 12 - September 1, 2019

Zeitgeist fifty years ago

Flowerpower, the Vietnam War, records like ‘Waiting For The Sun‘, ‘Do it again‘ and ‘The Dock of the Bay‘ are released. Martin Luther King is murdered and young people rebel in their desire for freedom. It is during this period that Berry Visser starts the company MOJO Concerts in an attic room in Delft.

Museum Prinsenhof Delft celebrates the 50th anniversary of this special Delft company. Therefore the exhibition MOJO Backstage. Dutch masters in the music industry will kick of from April 12. The exhibition shows the development of MOJO and shows how the company has become the largest festival organizer and concert promoter of the Netherlands. With the exhibition, designed by Peter te Bos, museum Prinsenhof shows how a small country can be big player.

MOJO Backstage Kralingse Bos festival 1970 - Museum Prinsenhof Delft
Kralingse Bos Festival 1970 Nationaal Archief

From 1968 to now: MOJO as ‘Delft master’ in the music industry

Driven by his passion for pop music, Delftenaar Berry Visser started the one-man company MOJO Concerts in 1968. With some bluff he manages to find several bands in London for the first multi-day festival in the Netherlands: the Holland Pop Festival in the Kralingse Bos. Soon after, Leon Ramakers joined, first as Berry’s assistant and soon as his partner. Together they organize many concerts and festivals that attract tens of thousands of visitors, such as Lowlands and Pinkpop

What once started as a one-man company in Delft, has grown into the Dutch market leader in the music industry. Now owned by Live Nation. Since the first stadium concert with Bob Dylan, many celebrities followed and were put on the Dutch stage by MOJO. Similarly, MOJO also devises innovative solutions to enable the public to enjoy music better. From crush barriers to festival tents as big as cathedrals.

About the exhibition MOJO Backstage

The exhibition MOJO Backstage shows how MOJO was developed in 50 years into the successful company it is today. Visitors discover what is involved behind the scenes to organize a large-scale music event. In addition, visitors can get into the artist’s skin. Original posters, video clips, admission tickets and photos take the visitor on a trip down memory lane. In VR they get a backstage experience at a concert of Dutch most popular rapper Ronnie Flex in AFAS Live. The exhibition is designed by Peter te Bos, lead singer of Claw Boys Claw. Peter has been affiliated with MOJO as designer for Lowlands for many years.

The exhibition also shows the development within a social context. Besides euphoria there will also be attention for the dark side of the music industry. Berry Visser makes a cemetery from the courtyard of the museum.

Extra programming Dutch masters of the music industry

The exhibition focuses on music and festival lovers of all ages. Various activities and events have been developed for visitors. There is a separate educational program and visitors can speed dates in a tent.

Museum Prinsenhof Delft

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